Hey guys, here is another post all about blogs. I’ll keep this one quite light and easy just because I don’t want anyone nodding off halfway through! So I hope you enjoy this one!
Basically, all of the interviews and focus groups are done and out of the way so now I’ve been looking at secondary research and getting some hard hitting facts. I thought I’d maybe share some of the more interesting facts I found out. I bet if someone asked you how many blogs there are out there, you’d say maybe a million or 2 million- In fact there are around 42,000,000 blogs. I was shocked when I found that out, it goes to show that the competition between bloggers must be huge, I definitely have even more respect for those who have managed to make their blogs into massive successes. On top of this fact, there are around 320 million blog readers and to be honest this number has probably grown since I last checked because blogs are becoming more and more recognised in the marketing industry because of the shooting success rate a good few of them have. Companies are more willing to fork out for a professional blogger to advertise their products because of the readership and views they get, the company can analyse the bloggers target market, see if it fits with their campaign and work with the blogger to market themselves and if this is done right then it could build sales and then build profits.
So hit me a comment if you have anything else to add or if you have any more blogs that would be a good read!